Los “community manager”, new soccer promoters

Last update 1 April, 2014 by Julio Muñoz

There was a time where boxing lived wrapped in controversy. The eve of the fighting served so that the fighters will be challenged, They will confront each other verbally and heat up the atmosphere in order to ensure that their fight gains media interest and that people attend to see them.. Mainly important was the figure of the promoters, masters of ceremonies of this type of previous shows, as Don King reminded us over and over again, the most famous of these.

The entry of social networks onto the scene has brought a new indispensable figure in any large organization: The one of the “community manager”, responsible for disseminating news and information about the company they represent as well as energizing the communities in which they are involved. This new profession has not happened in vain in the world of football, where it fits, they have become more important than ever.

We have seen the last test in the preview of the Champions League quarterfinals.. He “community” of Chelsea has recalled via Twitter that in 11 of the 18 matches the English team did not receive a single. He has also done so by addressing the PSG account online., his rival. This, neither short nor lazy, has responded that they have already 22 goals in the Champions League.

Data aside, What is clear is that both “community” They have contributed to warming up the match represented by their two entities. However, and this is where it is convenient to stop: Is your action correct?? Are they setting up a tie or are they provoking violence and calling out to the most ultra?

Social networks have provided a new form of communication, closest, direct and immediate but it is advisable to know how to use them in their correct sense. Like all science, this is neutral, but if used incorrectly it can cause regrets. Let's hope that this is not the case and that the public understands that this is nothing more than an original “virtual pique” with which to liven up the preview.