Which Online Casinos Sponsor Football Teams?

Which Online Casinos Sponsor Football Teams?

Última actualización 26 abril, 2022 por Alberto Llopis

Sponsoring sports teams is nothing new for major companies. In the past few years, there have been more promoters of sports teams. Many of the leading online gambling companies in the industry have begun to sponsor football teams. With these deals, casino sponsors are able to advertise betting while offering millions in financial support to help with football teams’ costs. Since this is one of the most popular options for sports gambling, online casinos continue sponsoring major clubs from around the world.

When gamblers play a certain game or place bets on sporting events online, part of the earnings will be used for sports team sponsorships. Many companies have chosen to support different teams, with a focus on premier league football clubs. Check out the top sites that currently sponsor such teams and see how these sports sponsorship deals work.

How Sponsorship Deals Work

If you are a fan of a football team, you will have noticed the names of some websites printed on jerseys. By sponsoring a team, an online casino sponsorship is able to create brand awareness. Upon entering a contract, players will wear the name of a gambling provider for the duration of that contract. This is one of the best ways to build awareness. Company names can be seen by thousands of fans globally.

Followers of sports are more likely to place bets at online sites that have active casino sponsorships in place. This can increase revenue for a casino and also maintain a fan base for teams that are being sponsored. Even new websites like Caxino Casino NZ, created in 2020, can increase brand awareness through sponsoring. This casino does not have any in place at this time and solely offers casino games. Aside from benefits for the company, teams get paid huge amounts of money for promotion, so it is a real deal for both sides.

Bwin Sponsor

Bwin is one of the most recognized names when it comes to betting. This enterprise has a full online casino as well as a sportsbook. The website offers many options and provides a complete football sports betting guide. Since this business signed its first football team’s sponsorship, it has become a well-known provider. Over the years, they sponsored such football clubs as Real Madrid, AC Milan, and Bayern Munich.

The partnership with Real Madrid from 2007 to 2013 was a huge success and allowed Bwin to earn 20% of Spain’s market share. This success shifted the focus to sponsoring a Premier League team, starting with a Manchester United contract in 2012.

This company’s involvement in football has become well-known globally. In addition to sponsoring individual teams, Bwin also works with the popular Portuguese League Cup, which was later renamed to Bwin Cup. While football is a focus, Bwin has also sponsored other teams within the International Basketball Association. Recently, Bwin has entered gambling sponsorship contracts with Borussia Dortmund as well as Valencia CF. It also has an active contract to provide sponsorship for Liga Portugal Championship.


Most football aficionados in the UK will recognize the Bet365 name. It has been printed on many jerseys in the English Premier League. With many football teams sponsored by Bet365, the company has earned a great reputation as a trusted sponsor and a reliable online gaming website. Some major football clubs to wear Bet365 on their jerseys include West Brom, Leicester City, and Newcastle United.

In addition to being an active sponsor of premier teams, Bet365 is also working with football teams in the Spanish La Liga. Bet365 backs at least 50% of all teams in Spanish La Liga. This has resulted in an increase of registered Spanish members at Bet365.

With many partnerships in place, the most known is with Stoke City Championship club. Bet365 has sponsored this team for years and the stadium now bears the Bet365 name. This team is owned by the same family that owns Bet365, the Coates.

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Betfair is a London-based gaming operator that started sponsoring football in 2002. It became an official partner for Sunderland. The deal between the two did not make Betfair a major sponsor but did generate more awareness. Sunderland does not have the same following as others in the league like Arsenal or Chelsea. However, it is a notable one in England.

Over the years, Betfair has been successful with major football teams like Arsenal, Barcelona and others. Currently, Betfair has a deal with CONMEBOL, including Libertadores and Sudamericana. This contract is in place until the end of 2022. This will help Betfair to gain exposure in South America as these two tournaments are quite prestigious.


Websites host sports betting platforms where members can enjoy sports gambling by wagering on their favorite football clubs. They target a specific audience and attract sports fans to their sites, where they will engage in casino gambling or sports wagering. With online gambling being a popular pastime, backing from major companies will continue. For the past 10 years, the number of football clubs sponsored by online casinos has increased drastically. Since this is a major niche in the gambling industry, it makes sense for companies to sponsor sports. With brand awareness being a major advantage, these websites have attracted many new members simply by being a known supporter of popular teams. Obviously, this is a win-win for all involved.

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