Last update 19 June, 2026 by Alberto Llopis
Visiting the new Santiago Bernabéu is today one of the biggest tourist attractions in Madrid. Recently recognized as the best sports venue on the planet at the World Football Summit (WFS) Awards, The Real Madrid stadium offers a detailed tour of its facilities, which has become one of the main attractions for those who visit the capital.: the so-called Bernabéu Tour, with a museum that doubles the Prado's income - according to data from two years ago -.
It is the opportunity to see first-hand the infrastructure after its ambitious remodeling, carried out hand in hand with cutting-edge technologies in digital innovation such as BIM (Building Information Modeling) of IA (Artificial intelligence).
The evolution of a sports icon
The Santiago Bernabéu Tour, with general admission at the price of 35 euros, It is usually done without a guide. Although there is a guided tour option (Premium entry, at a higher price), Visitors can enter at any time during opening hours to stroll through the facilities at their leisure., following the explanatory signs that you will find along a route that is completed in an average time of 45 minutes (although you can stay in the stadium as long as you want).
El Tour, which is accessed through Tower B (southwest corner of the stadium), shows the evolution over time of the famous stadium, since the works began to convert it into the modern infrastructure that it is today, prepared to host cultural and artistic events as well as sports, with innovative features such as a retractable cover, mechanized playing field, 360º video scoreboard, wraparound façade capable of projecting images and video and an area of VIP boxes and commercial areas.
Visit to the Museum and the stadium inside
On the tour you can visit the Real Madrid Stadium Museum, with interactive audiovisual installations that take the visitor through the past and present of the club, the trophies achieved by the different football and basketball sections - the 15 European Cups won in an attractive audio and video montage, as well as some relics related to the history of the club.
The stadium inside impresses any visitor. A panoramic view from the stands shows the profound transformation that the legendary infrastructure has undergone, today much more than a football field. In fact, It is normal that you can't even see the grass, since it is stored under the surface to maintain it better.
And the Santiago Bernabéu remodeling project, led by L35 Architects in collaboration with GMP and Ribas & Ribas and in which more than 1.300 millions of euros, has turned a 20th century concrete stadium into an avant-garde icon of the 21st century; a contemporary infrastructure, multifunctional and fully integrated in the city of Madrid that has been able to integrate the advantages of innovative technologies such as BIM, the collaborative work methodology capable of unifying resources, information and work teams through a centralized digital model that, as Borja Sánchez Ortega highlights, Project Director and Director of the best-rated BIM master's degree on the Internet, the International BIM Manager Master (+ IA y VR) from the specialized consulting firm Espacio BIM -www.espaciobim.com-, “It was key in the project to coordinate the different agents and manage the complexity of the work without interrupting the activity of the stadium”.
AI and Augmented Virtual Reality to offer immersive experiences
The BIM methodology, supported by different tools and architectural software and engineering, like Revit for BIM modeled, Tekla for structure design or Navisworks for interference detection, among others, “It was fundamental to identify conflicts between existing and new installations, as well as to plan the necessary changes”, Alejandro Lorca Melton and Hendrik Hiddemann, L35 Architects professionals responsible for the project, in an interview published in the online section AbiertoXObras de Espacio BIM.
Besides, Artificial Intelligence and Generative Design were used to calculate and adjust complex structures such as the new retractable and steel envelope roof, optimizing materials and predicting behaviors.
These technologies, along with others such as Virtual Reality and Augmented Reality, have contributed to making the Real Madrid stadium a colossus of architecture of this time, as the visitor to the Bernabéu Tour will see, which also offers visits to the locker rooms and benches, the possibility of having your photo taken with the Champions Cup or participating in a virtual and immersive experience of the area Realmadrid Games, to finish the visit in the club's official store where the players' new kits are displayed, that can be purchased personalized with the name of the player that each visitor chooses.
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