Avery Dennison and Real Madrid sign an agreement for sustainability

Avery Dennison and Real Madrid sign an agreement for sustainability
Avery Dennison and Real Madrid are committed to sustainability. PHOTO: Avery Dennison

Real Madrid C. F, one of the biggest clubs on the planet, has signed a long-term collaboration with the prestigious international manufacturer of sportswear and labels Avery Dennison. Starting next season 2020-21, the company will supply the numbers and names to the club made of environmentally friendly materials, for garments to be worn by athletes and intended for retail sale.

Avery Dennison and Real Madrid for environmental sustainability

The agreement with one of the largest clubs in the world,13 times champion of the Champions League in football and 10 times Euroleague champion in basketball, will allow Avery Dennison use advanced ink and printing technology, and precision robotics to offer high performance heat transfer solutions, while significantly reducing waste.

The names and numbers of Real Madrid will be produced annually in the specialized facilities of Avery Dennison, with a low level of carbon emissions, west of norway. This factory uses a precision laser cutting system to reduce waste before packing products using specialized automated systems., later shipping them to club stores and other retailers around the world.

Michael Barton, commercial director Avery Dennison discusses the deal struck

Michael Barton, vice president and general manager, international commercial in RBIS Avery Dennison, commented: “We are proud to manufacture the names and numbers of one of the great names in soccer and basketball clubs. Sustainability is a prominent aspect of what we do at Avery Dennison, and it is important for us to work with leagues and teams that defend the same values. Real Madrid shares our commitment to reduce waste and single-use plastic and we are looking forward to helping the club in its growth globally”.

Avery Dennison, working for the environment

Using Avery Dennison's RFID technology, the program will reduce, also, the risk of running out of stock, while reducing waste throughout the entire supply chain. Technology will bring inventory visibility from manufacturing site to physical stores, helping to manage inventory levels and ensure fans can have their favorite player's name printed on the back of the team's jersey. best club of the 20th century.

The products of Avery Dennison include player names, numbers, shields, fabric labels, brand protection and special trims, making the company a leading provider of professional sports leagues, clubs and brands around the world. The complete range of personalized products of Real Madrid C. F. will be available in sport.averydennison.com for distributors and retailers selling official names and numbers to fans around the world.

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